Here’s the fun, highly accessible science of creativity condensed for you by the author of the bestselling book How We Decide. You’ll learn why some things, like daydreaming, work and why other time-honored approaches really don’t work. (It turns out that brainstorming sessions are a terrible idea.)

You’ll find yourself endowed with the “do’s” and “don’ts” for your own creative process and possessed with profound new enthusiasm!